We believe in the Halal way of life. We exist to serve the greater good of the community. We aim to make the world a beautiful and fulfilling place. To this end, we create innovative and differentiated products that let you consume without compromising your values and beliefs.
For all who seek to consume consciously and responsibly, Lafz is at your service. Our personal care halal beauty products are made with 100% natural elements. No alcohol. No animal by-products. No forbidden ingredients. This is our path. The no-compromise path. The Halal way. Lafz. World’s First Halal Certified Brand.
Lafz users do not belong to us. We belong to them. We belong to the larger community of the spiritually inclined, who place values above mindless consumption. And who choose to consume consciously and responsibly. We are beholden to this community. Your feedback is critical to our very existence.
We seek a continuous conversation with you so that every product we create, every improvement we make, meets a clear and relevant need. Your voice is our encouragement.
During the Islamic Golden Age, a thousand years ago, in 1000 AD, Al-Zahrawi (an Arab Muslim physician, surgeon, dentist and chemist who lived in Al-Andalus, modern-day Spain)– widely considered to be the Father of Modern Surgery and also Modern cosmetics wrote Kitab al-Tasrif, a thirty-volume encyclopedia of medical practices. The book was widely followed by the medical fraternity Europe (which was the powerhouse of science and medicine then) and the rest of the world for the next 500+ years.
In the volume Adwiyat Al-Zinah (medicine of beauty), Al-Zahrawi wrote about the care and beautification of hair, skin, deodorants and fragrances, and many other products within the boundaries of Islam. Those were the glory days of the Islamic civilization.
And yet, in 2018, a Muslim has to make a choice between using a 95% alcohol filled deodorant or old-style Atar every single day. The same holds true for almost every item on a lady’s dressing table – either made from harmful, haram or najis ingredients or its use forbidden in Islam.
At Lafz, we believe that every Muslim and every individual on this planet should be able to lead a modern lifestyle without any compromising on their value or belief systems. Lafz is a tribute to the genius of Al-Zahrawi and many others who created a path for us to look and feel great while adhering to the principles of Islam.
At Lafz, we aim to bring back the age-old secrets of Egyptian beauty and Persian grooming and combine it with the best of modern science to make best-in-class halal beauty products for the Muslim community that are certified Halal Beauty Products, not made with harmful (najis) ingredients and in accordance with the Shariah.